June 14, 2007
Contact: Anne Grant, GoodWorks Entertainment Group
Phone: 310.255.8660
Email: agrant@goodworksentertainment.net
FOR IMMEDIATE RELEASE
Introducing the Beijo® by Susan Handley Signature Collection
Los Angeles, CA — GoodWorks Entertainment Group has announced a licensing agreement with Department 56® for the distribution of a new line of handbags, the Beijo® by Susan Handley Signature Collection. GoodWorks and its strategic brand development unit, The Image Company, have helped Beijo grow from a one-woman operation to a force of some 1,200 sales reps in just over four years.
While the core line of Beijo handbags and accessories has been, and will continue to be, sold at home parties, the Signature Collection represents the first and only Beijo product assortment to be carried exclusively by select retail gift and specialty stores. The 28-handbag collection is comprised of seven new styles in four color ways, all with the pearlescent finish that distinguishes every Beijo handbag.
Department 56® — one of the retail world’s leading resources for gifts and collectibles — began initial distribution of the Signature Collection to over 500 stores across the U.S. and Canada this Spring, and will showcase three additional new designs beginning with the Atlanta Gift Show in July.
To view the collection, visit www.beijosignaturecollection.com. Or, for further information, please call Anne Grant at 310.255.8660.